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Virgil Shutze to president, T.G. Madison, Atlanta, from principal, Richards Shutze, the Atlanta office of Dallas-based Richards Group. He succeeds Lauren Genkinger, now CEO at Madison. Mr. Shutze was formerly chairman-chief creative officer, BBDO South, Atlanta, and, along with Ms. Genkinger and Madison Chairman Joanne Truffleman, is an alumnus of former Atlanta shop McDonald & Little.

Michelle Hall-Brown to account supervisor, Bozell Worldwide, Phoenix, on DaimlerChrysler's regional Chrysler/Plymouth/Jeep dealer account, from senior account exec. She succeeds Judy Blanchard, who left the agency, and Jack Polan, who retired.

Turner & Turner Communications, Atlanta, named Creative Director Rudy Fernandez a partner and changed the agency's name to Turner Fernandez Turner.

Copyright December 1998, Crain Communications Inc.

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