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Arnold Fortuna Lawner & Cabot, Boston, has begun staffing up to handle the $100 million Volkswagen account it won recently. Among those hired to new positions: Kathy Kieley to senior VP-creative director from creative director, Pedone & Partners, New York; Keith Weinman to senior VP-associate creative director from VP-associate creative director, Mullen, Wenham, Mass.; Carol Lee Kelliher to director of creative services from senior VP-director of creative services, Hal Riney & Partners, San Francisco; and Beth Pasciucco to VP-management supervisor from VP-account director, Houston Effler Herstek Favat, Boston.

Douglas Watson to president-CEO, Ciba-Geigy Corp., Ardsley, N.Y., from president, Ciba Pharmaceuticals, Summit, N.J. He succeeds Richard Barth, now retired. James Callahan, formerly senior VP-marketing, Ciba Pharmaceuticals, succeeds Mr. Watson.

Dick Macedo to executive director-marketing, a new post at Kia Motors America, Irvine, Calif., from director of marketing.

Karen A. Clemens to senior manager of licensing, a new post at MCA/Universal Merchandising, Universal City, Calif., from senior manager-strategic alliances, Applause, Woodland Hills. Also: Margaret Jones to retail coordinator from director of marketing and distributions services, Nest Entertainment, Burbank.

David Wojdyla to executive creative director, Bozell Worldwide, Chicago, from senior VP, Young & Rubicam, New York.

Brian Woods, 35, to senior VP-marketing, a new post at Blockbuster Entertainment, Fort Lauderdale, Fla., from VP-marketing. Also, Bruce Butcher to director-marketing and promotion, Blockbuster Video, from VP-group account director, Bernstein-Rein, Kansas City, Mo. He succeeds Ted Innes, now VP-advertising, Blockbuster Entertainment.

Russ Barry to chairman, Turner Program Services, Atlanta, from president. Susan Grant, formerly exec VP, succeeds Mr. Barry. Also, to VP-sales, southern region, from Southeast sales manager.

David May, 36, to senior partner, management director, J. Walter Thompson USA, New York, from senior VP, Young & Rubicam. His first assignment is the Bell Atlantic account.

Linda Garrison, 48, to senior partner-group account director, Ogilvy & Mather, Chicago, from senior partner, Tatham-Euro RSCG.

Suzanne Samour, 32, to marketing director, American Health, New York, from marketing director, Fitness.

Judy Horan, 33, to eastern advertising director, Life, New York, from sales representative.

Wesley O'Dell to San Francisco account manager, Rolling Stone, from western account manager, Success.

, 38, to senior VP-director of corporate marketing, Barry Blau & Partners, Chicago.

Doug Hagge to VP-account planner, Campbell Mithun Esty, Minneapolis, from VP-director of strategic planning and research, McCracken Brooks Communications.

Mike Neri to national sales manager, a new post at Tribune Television Network Sales, Chicago, from Midwest sales manager and national sales manager, Turner Entertainment Networks.

Bobbi John, 37, to exec VP-creative director, Bates USA, New York, from a consultant. Also: Richard Butt to exec VP-creative director, Bates USA West, Irvine, Calif., from VP-creative director, Leo Burnett USA, Chicago.

Susan Hurry to VP, M/A/R/C Research, Dallas, from account executive.

Jan Hedquist to vice chairman, a new post at Young & Rubicam Europe, London, from vice chairman, Ketchum Advertising, New York.

Kevin King to pan-European managing director on Ford of Europe, a new post at Young & Rubicam, London, from managing director, Euro RSCG.

William D. Field to VP-director of account services, a new post at Mintz & Hoke, Avon, Conn., from VP-account director. He will supervise accounts previously handled by Exec VP Mary Farrell, who takes on additional management duties.

Bill Vervaeke, 47, to partner and senior VP, a new post at Ryder & Schild, Miami, from VP-worldwide sales and marketing, Hilton Hotels subsidiary Conrad Hotels & Casinos, Beverly Hills, Calif.

Andrew L. Rider, 39, to senior VP-group management director, Culver Moriarty Glavin Communications, New York, from senior VP, Marinelli Communications.

Gerry O'Hara, 41, to VP-creative director, Marquardt & LaRoche, Stamford, Conn., from VP-associate creative director. He succeeds , 55, now exec VP-chief creative officer. Also: Ken Kilmartin to VP-management supervisor from the same title at Lord, Dentsu & Partners, New York.

Todd Riddle to VP-associate creative director, a new post at Leonard/Monahan, Providence, R.I., from VP-senior art director, Houston Effler Herstek Favat, Boston.

Joel Mitchell to VP-associate creative director, Meyer & Wallis, Milwaukee, from associate creative director, W.B. Doner & Co., Southfield, Mich.

George Rogers to senior VP-management supervisor, Arnold Fortuna Lawner & Cabot, Boston.

Bonnie Burton, 46, to VP-marketing and advertising, a new post at Kay-Bee Toy Stores, Pittsfield, Mass., from VP-advertising and marketing, Musicland Group, Minnetonka, Minn.

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