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Tonise Paul, 37, to president, BBDO, Chicago, from exec VP-director of account services. She succeeds Steve LaGattuta, 52, who retains the CEO title and adds chairman.

"This appointment recognizes Tonise's outstanding performance in the management of our key [Wm. Wrigley Jr. Co.] account as well as the contributions she can make to other areas of the agency," Mr. LaGattuta said.

Rainer Siek to president, CBS Enterprises, New York, from senior VP-sales and marketing, CBS International. He succeeds James Warner, now president of the network. Also at CBS Enterprises, Ken Ross to VP-marketing from VP-video, CBS Broadcast Group.

Nancy Steinfeld to national advertising manager, Paramount Pictures, Los Angeles, from coordinator, national advertising.

David Coltman to senior VP-marketing, United Airlines, Chicago, from VP-Atlantic division. Also: James E. Goodwin to senior VP-North America from senior VP-international; Christopher Bowers succeeds Mr. Goodwin as senior VP-international.

Sheila Buckley to director of Money's New York sales office from advertising sales representative at Entertainment Weekly.

to senior VP-prime time sales, ABC Television Network, New York, from VP-advertising sales/Western region at Fox's fX cable network. He succeeds Jim Wasilko, who left.

Bernd Schiphorstcx, 51, to European manager of the new joint venture between America Online and Bertelsmann, Hamburg.

Ronni Faust to director of corporate communications, ESPN, New York, from VP-communications, Television Bureau of Advertising. She succeeds Beth Albert, now a consultant.

Rick Sirvaitis to president of advertiser sales, International Family Entertainment, Virginia Beach, Va., from exec VP-news, Turner Broadcasting Sales, New York. He succeeds Steve Lentz, now president of Cable Health Club Network.

Andrew Bielanski, 44, to managing director-marketing, a new post at Countrywide Funding Corp., Pasadena, Calif., from managing director of the mortgage lender's agency, Lord, Dentsu & Partners, Los Angeles.

to creative director, Fahlgren, Parkersburg, W.*Va., from president and creative director, Customer-Driven Communications, Rochester, N.Y.

J. Eric Bethel, 29, to media director, McFarland & Drier, Miami, from associate director-media, Bozell Worldwide, Chicago.

Anne C. Wilber to research manager, Hoffman York & Compton, Milwaukee, from research specialist, Dieringer Research Association.

Scott Kirkpatrick, 31, to senior VP, Kemper Sports Marketing, Chicago, from VP.

to VP, Rudisill Advertising and Wise Buy Media, Arden Hills, Minn.

Sasha Hefler to business development manager, Okula Communications, Atlanta, a new post, from co-founder/president, Photolio.

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