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Shelly Lazarus, 48, to president-chief operating officer, Ogilvy & Mather Worldwide, New York, from president, North America.

John Sturm, 48, to president and CEO, Newspaper Association of America, New York. He succeeds Cathleen Black, now president of Hearst Magazines (AA, Dec. 4). Mr. Sturm, who left CBS Inc. in 1992 to join NAA, was most recently senior VP-public policy and general counsel for the daily newspaper trade group.

Robert Barocci to president-chief operating officer, Arnold Finnegan Martin, Richmond, Va., from area director-Central and Eastern Europe, Young & Rubicam. He succeeds Tom Robinson, who will stay on in a development role.

Larry Hoffner to president of sales, the NBC Television Network, New York, a new position, from exec VP-sales.

David Lamb to global business director on the DeBeers account, J. Walter Thompson Co., London, from board account director, Abbott Mead Vickers/ BBDO.

David Zaslav to exec VP-cable distribution and domestic business development, NBC Cable, New York, from senior VP, CNBC and America's Talking.

Gaye Sussman to exec VP-U.S. media director, DraftDirect Worldwide, New York, a new post, from exec VP-New York media director.

R. Scott Whiteside to director of strategy and technology for new media, Cox Enterprises, Atlanta, a new post, from director of strategic development, Times Mirror Co.

Jim Lecinski to management supervisor, Tatham Euro RSCG, Chicago, from account supervisor.

Robert G. Meldrum, 40, to director of marketing and communications, Time Warner Communications, Englewood, Colo., from manager of advertising and promotion, US West.

Karen Tuhna Kaplan to senior VP, Hill, Holliday, Connors, Cosmopulos, Boston.

Meg Brophy to senior VP-director of strategic planning and research, Young & Rubicam, Detroit, from senior VP-associate director of research.

Margaret Carroll to VP-financial operations, Hachette Filipacchi Magazines, New York, from director of financial operations.

John Howard to VP-creative director, Ross Roy Communications, Bloomfield Hills, Mich., from associate creative director. Also: Gifford Rogers Jr. to VP-account supervisor of creative development from account supervisor on the Chrysler International account. And Steven Schiller to VP-manager of business television from executive producer for the Chrysler Dealer Network.

Frank Thometz to senior brand manager-M&M's chocolate candies, M&M/Mars, Hackettstown, N.J., from brand manager-3 Musketeers and Mars Bar.

Shawn Campbell, 25, to senior account exec, Donnellon Public Relations, Chicago, from account exec, Blanco & Peace.

Tom Mara to account exec, Miller Meester Advertising, Minneapolis, from project manager.

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