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Joe O'Neill to partner, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, starting in January. Mr. O'Neill, who until recently led the creative department of Hal Riney & Partners San Francisco-following Mr. Riney-as national creative director, resigned his position in August.

Keith Weinman, 35, to senior VP-associate creative director, Citron Haligman Bedecarre, San Francisco, from associate creative director, Arnold Fortuna Lawner & Cabot, Boston. He will work on the newly acquired, estimated $30 million Dreyfus Corp. account.

Steve Simpson to partner, Goodby, Silverstein & Partners, San Francisco, from associate creative director, bringing the number of Goodby partners to six. Also at Goodby: Steve Luker to creative director from associate creative director.

Steve Hayden to president-worldwide brand services, IBM, Ogilvy & Mather Worldwide, New York. Both Mr. Hayden and Miles Young, president-O&M Asia/Pacific, were also named to Ogilvy & Mather's worldwide board. Also: Paul Cuccia to worldwide chief information officer from the same post for North America.

Lisa Seward to media director, Bozell Worldwide, Minneapolis, from VP-media director, Leo Burnett Co., Chicago.

Sharon Elliott Lowe to VP-group director of the account services group, Rapp Collins Worldwide, Chicago, from VP-group director, DDB Needham. Also: Nick Rice to associate creative director from president, Nick Rice Advertising & Design, Minneapolis.

Jack Berkowitz, 49, to president, The Nation, New York, from director of custom publishing, Stern Publications. He succeeds Neil Black, who left the company.

Carolyn Clark to supervisor for strategic planning, Ingalls, Quinn & Johnson, Boston, a new position, from exec VP-strategic planning, Hill, Holliday, Connors, Cosmopulos.

David Stoll to general manager, AmeriComm Direct Marketing, Denver, from production and plant manager, ADVO, Denver.

Matt Jacobson, 34, to exec VP-marketing of News Corp.'s News Technology Group from an agent with the Creative Artists Agency.

Marybeth Belsito to exec VP-director of healthcare business, Brown & Powers Associates, New York, from senior VP-associate director of healthcare, Manning, Selvage & Lee

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