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(Aug. 16, 2001) -- Software company PeopleSoft, Pleasanton, Calif., has narrowed the review for its estimated $30 million advertising account to four agencies: incumbent Kirshenbaum Bond & Partners, San Francisco, Havas Advertising's Arnold Worldwide Partners, San Francisco and Boston; and two Omnicom Group agencies, BBDO Worldwide, New York, and Goodby, Silverstein & Partners, San Francisco.

PeopleSoft, which started providing human resources management software and is expanding its product line into the area of customer relationship management, is poised for a marketing relaunch.

A company spokesman said the four contenders will attend PeopleSoft's user conference in Atlanta next week and that a decision will be made by mid-October.

He said Kirshenbaum, the agency since April 1999, helped create the company's brand but that PeopleSoft now wants to "ensure [it has] the best possible service and creative talent available."

The review is being conducted in house. -- Alice Z. Cuneo

Copyright August 2001, Crain Communications Inc.

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