Pep Boys parks account at DDB

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The Pep Boys-Manny, Moe & Jack, Philadelphia, awarded its estimated $30 million account to DDB Needham Worldwide, Chicago. Other finalists were Goodby, Silverstein & Partners, San Francisco, and Bates USA, New York. Incumbent Cliff Freeman & Partners, New York, did not participate in the reivew.

Copyright April 1998, Crain Communications Inc.

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