Pepperidge Farm plans back-to-school promos

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Pepperidge Farm is launching two promotions for Goldfish for back-to-school. In August, the company is bringing out limited-edition packages with small and large-size goldfish mixed in on package under the theme "Who shrunk the goldfish," which will be tagged in ads from Saatchi & Saatchi, New York. In September, tags also will be added to spots for a promotion asking kids to find a plastic version of its "Boomer" character mixed with select Goldfish packages.

Copyright July 1998, Crain Communications Inc.

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