Pepsi adds Patriots stadium

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Pepsi-Cola Co. said Foxboro Stadium, home of the New England Patriots footballteam, has signed a multiyear deal giving Pepsi exclusive pouring, signage andbranding rights at the stadium, as well as advertising and promotionalactivities. Earlier this month Pepsi supplanted Coca-Cola Co.'s marketingrelationship with Texas Stadium, home of the Dallas Cowboys.

Copyright August 1995 Crain Communications Inc.

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