Pepsi has been promising viewers they'll be able to experience X Factor in ways they "never imagined." This week it will start delivering.
Pepsi Pulse and Pepsi Sound Off will provide the "X Factor" faithful a way to interact with each other and the show. It also provides Pepsi with platforms that could be used to cultivate conversations around Super Bowl or the Grammys, for example. A Pepsi spokeswoman said discussions about other uses for Pepsi Pulse and Pepsi Sound Off are ongoing, though there's nothing concrete to share at the moment.
Pepsi Pulse is a digital visualization of conversations about "X Factor." A series of checkmarks with the text "2 people agree with Simon" appear on screen, or a mass of hearts appears with the text "69 people love X Factor." Mouse over the hearts or checkmarks and tweets pop up. The concept was built out in just three weeks, said Andrea Harrison , director-PepsiCo Beverages digital engagement. She said that it's meant to be a qualitative, not a quantitative view of consumer conversations. Pepsi worked with Firstborn on the project.