Pepsi in new motorsports deal

Published on .

Pepsi-Cola Co. said it signed a long-term pact making Pepsi the official soft drink of Penske Motorsports. The deal gives Pepsi two new Nascar race title sponsorships, the "Pepsi 400" Winston Cup race and the "Pepsi 200" Busch Grand National race, both held at Penske-owned Michigan Speedway. Pepsi and Penske also formed a marketing and vending alliance at 750 Penske Auto Centers.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: