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ISTANBUL -- PepsiCo. has launched a Turkish-language Web site ( described by the soft drink company as "a portal where the consumers can meet and get the latest news about Pepsi's new events, sales promotion campaigns and other activities."

The site offers exclusive photographs and news of Pepsi's latest international celebrity endorser Tarkan, a famous Turkish pop singer. It also features news about the Turkish national soccer team, which counts Pepsi as a sponsor.

According to Berna Nuri Suer, an executive from Pepsi Turkey's local roster agency Ajans Tek, Istanbul, the customers will find all the latest and detailed information about Pepsi's soccer and music activities, its campaigns and product news. -- Gurul Ogud

Copyright May 2001, Crain Communications Inc.

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