Pepsi plans diet Sierra Mist

Published on .

PepsiCo.'s Pepsi-Cola Co. this year will launch a diet version of its new lemon-lime Sierra Mist carbonated soft drink. It's uncertain if the drink will be sweetened with aspartame, Acesulfame-K (or "ace-k," which is used in Pepsi One) or something else. The nation's No. 2 soft drink company, which has been very aggressive launching flavored-beverages, also indicated that May would be the launch date for Mountain Dew's Code Red (Ad Age, Dec. 18).

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: