Pepsi-Cola Co. is giving Pepsi One commercials for the NCAA Final Four tournament a life beyond basketball with recut versions being launched April 12. The spots, sans brand pitchman Cuba Gooding Jr., feature Tom Green--the exuberant host of popular new MTV talk show "The Tom Green Show"--traveling across America to introduce college kids to the diet drink. BBDO
Worldwide, New York, handles.
Copyright March 1999, Crain Communications Inc.