Pepsi signs racer Richard Petty

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Pepsi-Cola Co., Somers, N.Y., has signed the winningest driver in the history of NASCAR, Richard Petty, to a three-year endorsement deal. Local radio and TV tied in with NASCAR events, as well as fountain cup and point-of-sale materials, are likely showcases. Promotional sweepstakes with Petty also are planned. Pepsi is the official soft drink of NASCAR.

Copyright June 1995 Crain Communications Inc.

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