Pepsi in talks on $20 mil int'l 7UP, orange brands

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Pepsi-Cola International is talking with BBDO Worldwide and J. Walter Thompson USA, both New York, and Goodby, Silverstein & Partners, San Francisco, for its $20 million-plus Mirinda international orange drink and 7UP business. Incumbent Ogilvy & Mather, New York, declined to participate and is retaining its flagship Pepsi brand business in Asia. Y&R Advertising, New York, which handles 7UP in the U.S. where Cadbury Beverages is the distributor, is not affected by the review.

Copyright August 1997, Crain Communications Inc.

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