Pepsi Twist goes national this summer

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PepsiCo's Pepsi-Cola Co. this summer will launch lemon-flavored Pepsi Twist nationwide. Advertising by Omnicom Group's BBDO Worldwide, New York, is expected to begin in June, involving TV only. Pepsi-Cola spent $436,200 in measured media for Pepsi Twist in the first 10 months of 2000, according to Competitive Media Reporting. While Pepsi Twist and its diet version are only on shelves for the summer, they could go year-round if they do well, a company insider said.

Copyright February 2001, Crain Communications Inc.

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