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PepsiCo acquired Seagram Co.'s Tropicana unit for $3.3 billion. The move gives PepsiCo an orange juice brand to compete with archrival Coca-Cola Co.'s Minute Maid. Tropicana will operate as a division separate from Pepsi-Cola Co. Foote, Cone & Belding, New York, handles Tropicana's estimated $42 million U.S. account. Agency President Charlie Taney said that since the company will be separate from Pepsi-Cola, he is hopeful the account will remain. FCB, Chicago, handles some Pepsi rivals, including Quaker Oats Co.'s Gatorade and several Cadbury Schweppes brands. Separately, Pepsi-Cola Co. tapped BBDO Asia Pacific, Hong Kong, to handle media planning for Mirinda and 7 UP in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Ogilvy & Mather previously handled. BBDO also was awarded new creative for Pepsi-Cola and Mountain Dew in those countries.

Y&R, Burnett, TBWA, O&M vie for Emmys

Y&R Advertising, New York; Leo Burnett USA, Chicago; TBWA Chiat/Day, Venice, Calif.; and Ogilvy & Mather, New York, were tapped for best commercial Emmys when the award nominations were announced July 23. Y&R received nominations for its spots "The Elopement" for Pella Windows & Doors and "Freshman" for AT&T Corp.; Burnett for Hallmark Cards' "Working Mother"; TBWA Chiat/Day for Apple Computer's "Think Different"; and O&M for American Express Co.'s "Virtual Reality." Awards will be presented Sept. 23.

Gateway to pay $290,000 in false-ad settlement

Gateway agreed to pay $290,000 as part of a settlement over false ad claims, the Federal Trade Commission said. The FTC said Gateway made "numerous false statements" in advertising its refund policy and on-site warranty service. In a proposed settlement, Gateway would have to make full refunds unless it fully discloses in ads any deductions it would make, and it couldn't promote free on-site service without disclosing limitations. Gateway created the disputed ads in-house.

Boston Market focuses on healthful menu

Boston Chicken's struggling Boston Market chain is stepping up the marketing emphasis on its health-oriented menu items via two new spots from Suissa Miller, Los Angeles, that broke on network TV July 20, plus a changed menu board highlighting low-fat items. The commercials, which will have additional buys in spot markets, tout roasted turkey breast and low-fat side dishes.

Nabisco sells margarine brands to ConAgra

Nabisco Holdings sold its margarine and egg substitute business to ConAgra for an undisclosed price. The brands -- Blue Bonnet, Fleischmann's and Parkay -- had 1997 sales of $480 million. Foote, Cone & Belding, New York, handles the brands.

PPI snares Havas-owned airport ad-buying agency

Independent outdoor planning and buying company Poster Publicity International, London, has made the first move in its U.S. expansion strategy with the acquisition of airport buying specialist Airport Media International from Havas. PPI said it is now the biggest airport advertising buyer with an international division billing more than $25 million. It anticipates big administrative savings, higher ad volume and links into the U.S. as a result of the deal. Airport Media International has offices in New York, London and Singapore.

Wine council to tout offbeat drinking ops

The Wine Market Council next year will run a $1.3 million generic test campaign tagged "Wine. What are you saving it for?" The ads, to be created by Bozell Worldwide, Chicago, will focus on drinking wine not just on holidays and anniversaries, but also on humorous, non-traditional and offbeat "special occasions." The test will run in Austin, Texas, and Albany, N.Y., from mid-February through mid-May.

Abercrombie & Fitch rebuffs MADD complaint

Abercrombie & Fitch rejected a Mothers Against Drunk Driving request to recall its Back to School catalog, which includes a Drinking 101 section, drinking game and recipes for alcoholic "shooters." A&F said its quarterly chronicles campus life and the company does not condone underage drinking. MADD called the issue a "blatantly irresponsible piece of marketing."

Gap global ad campaign backs `original fit' jeans

The Gap on July 23 kicked off a global TV, print and outdoor campaign for "original fit" jeans. The advertising, created in-house, features performers such as Herb Alpert and Run-DMC. With the trend to the older and darker jeans hues, Levi Strauss & Co. this summer began a campaign boasting of being the original jeans worn by now popular designers. Lee Co. has raised its stake in the originality battle by advertising under the old term "dungarees."

Shiseido to acquire Lamaur products

Shiseido Co., Tokyo, reached an agreement with U.S.-based Lamaur Corp. to acquire Lamaur Professional Salon Products. Shiseido-owned Zotos International, a leading player in the U.S. hair salon market, will assume responsibility for production, distribution, sales and marketing.

WPP completes sale of $300 mil in bonds

WPP Group, London, completed its debut $300 million bond offering. The company claimed that due to investor demand, the offering was increased by $50 million from its original $250 million. Proceeds will be used for repayment of existing facilities and general corporate purposes.

Keebler, milk processors in s'mores marketing

Keebler Co. is teaming up with the California Milk Processors Board in a promotion targeting kids. Ads in California newspapers in late August will offer a coupon for $1 off a carton of milk and a recipe for s'mores with purchase of Keebler graham crackers.

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