Perrier shifts brand assignments

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Perrier Group, Greenwich, Conn., reassigned brands among its agencies, terminating Lord Group, New York, and hiring Citron Haligman Bedecarre, San Francisco. Poland Spring, Zephyr Hills and Ozarka bottled waters move to McCann-Erickson Worldwide, New York, from Lord; the Calistoga brand moves to Citron from Publicis/Bloom, New York. Publicis/Bloom retains Perrier, Vittel, Ice Mountain and Oasis brands; McCann retains the Arrowhead and Deer Park brands and Perrier's media planning and buying assignments.

Copyright September 1997, Crain Communications Inc.

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