Peter Arnell Is Back With Chrysler

Automotive News Reports CEO Nardelli Has His Big-Idea Guy

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DETROIT (Automotive News) -- There's a new power broker working in the 15th floor executive offices of Chrysler LLC's global headquarters -- a man who might give dealers a feeling of deja vu.

He's Peter Arnell, a flamboyant New York branding and communications adman known for big splashy ideas. He's a consultant, not a Chrysler employee, but he has a newly created title: "acting chief innovation officer."

And he's got clout. Chrysler CEO Bob Nardelli has given Arnell broad influence over Chrysler's brand strategy, product planning and dealership and customer merchandising.

Arnell arrived at Chrysler last fall, but Chrysler has been quiet about his presence. And the extent of his influence is now emerging.

Arnell's consulting services bring him into areas of the company that already have bosses, raising the specter of possible turf wars and executive conflicts. Among the people and the areas to watch: Trevor Creed is Chrysler's chief designer; Deborah Meyer is chief marketing officer; Frank Klegon heads product development.

Read the full story at Automotive News.
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