PharmAssure narrows review to three

Published on .

The $30 million creative review for PharmAssure, the joint venture between General Nutrition Co. and Rite Aid, has been narrowed to Kirshenbaum Bond & Partners and Publicis, both New York, and D'Arcy Masius Benton & Bowles, Detroit. A decision is expected by April.

Copyright March 1999, Crain Communications Inc.

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