Phase2Media, an Internet advertising and marketing company, completed $18 million in third-round equity financing. GE Equity is the lead investor, with Phase2Media's original investors, Vector Capital, Hachette Filipacchi Media and Starwood Capital Group, also participating. The latest round of investment brings the total capital raised by Phase2Media to more than $30 million, which the company will use to expand in the U.S. and internationally. Separately, Phase2Media tapped Mark Flinn, formerly VP-sales and business development, Business Week Online, as VP-advertising sales and e-commerce for P2M Prodigy, the new division that handles advertising sales and marketing for Prodigy's Internet service.
Copyright March 2000, Crain Communications Inc.