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General Motors Corp.

Title: VP-general manager, marketing and advertising

U.S. budget: $2.2 billion

Agencies: Ammirati Puris Lintas, N.W. Ayer & Partners, Leo Burnett Co., Campbell-Ewald, D'Arcy Masius Benton & Bowles, McCann-Erickson Worldwide, Publicis &*Hal Riney, Accentmarketing.

Power play: Mr. Guarascio presided over more tactical marketing and the creation of a customer service and management program. Years on list: Three.

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