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Pepsi-Cola North America

Title: President-CEO

Ad Budget: $179 million-plus

Agency Roster: BBDO Worldwide; Goodby, Silverstein & Partners; J. Walter Thompson USA

Power Play: A Pepsi newcomer and fierce competitor, he reorganized marketing department and announced launch of new Pepsi One diet cola brand within hours of government approval of a new sweetener. Years on list: One.

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