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Chicago: Panel members for a discussion on "Issues & Opportunities in Building a Global Brand," sponsored by Edelman Public Relations Worldwide and Advertising Age's Business Marketing, included (from l.) moderator Jan Jaben, executive editor/inter-national, Ad Age; Jeff Brooks, VP-marketing communications, Digital Equipment Corp.; Dipak C. Jain, professor of marketing, Northwestern University; Kimberly Arnett, senior manager, Edelman China; Ellen Robinson, VP-communications, Case Corp.; and Robert P. Fiorani, director-corporate communications, Group Schneider-North America and Square D Co.
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