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New York: At a press event at the Reebok Sports Club to announce the name change of Cable Health Club to Fit TV were (from l.) Jake Steinfeld, director of programming; Brenda Goodell, VP-event marketing and programming, Reebok International; John Damoose, senior VP-marketing and communications for Fit TV, parent International Family Entertainment; and Alan Levenstein, vice chairman, Bozell Worldwide, agency for the cable network.
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