Playboy names president of new media

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Playboy Enterprises named Buford Smith president of its new media group and corporate senior VP of Playboy Enterprises. Mr. Smith, who was previously president of new media for Reuters America, will oversee all of Playboy's new media business. In January, Playboy said it would create a separate business for new media, which had been part of the Playboy Publishing Group. Playboy Online includes, a free, advertising-supported site, and Playboy Cyber Club, a subscription site.

Copyright March 1998, Crain Communications Inc.

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