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Phew! The odious Philip Morris ad on Page 33 of the Oct.9 Advertising Age reeks of hypocrisy. First there was the recall by one of the tobacco giants, because of their concern for the health of their customers (ha! more like fear of lawsuit, if this wasn't just a hoax). Now we're expected to believe that Philip Morris is concerned with the health of our youth.

Right, like once customers are age 18, Philip Morris' conscience suddenly dissipates in a puff of smoke.

I challenge Philip Morris to take real action: like refusing to sell to vendors found selling to minors; and establishing a hot line for the public to turn in vendors.

Drew Kahn

VP-marketing, Emergency Alert


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