PointCast Direct offers per-click ad banner model

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Pointcast, the company that pioneered push 30-second spots, today ventures into banner territory with PointCast Direct, a direct marketing service that guarantees click-throughs on banners purchased in monthly packages of 5,000.

"With these banners we will publish the first ever cost-per-click rate card," said Anna Zornosa, senior VP-advertising sales and affiliate development at Cupertino, Calif.-based PointCast. The move into banners was a way to fulfill the direct marketing needs of its clients, Ms. Zornosa said.

For more on this story, see the full article in INTERACTIVE.

Copyright July 1997, Crain Communications Inc.

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