PointCast gets vertical

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At Wednesday's Jupiter Online Developers Conference, the PointCast Network is announcing that it is adding 10 new categories to its Business Network. Called Industry Insiders, the categories will provide industry specific content in addition to what's available on PointCast's Business Network. They include Government Insider and Healthcare Insider, which are available immediately at www.pointcast.com. The other Insiders, available by the end of the year, are Banking, Consumer Markets, Legal, Real Estate, State & Local and Telecommunications industries. PointCast will roll out Aerospace and Automotive Insiders in early 1998.

Sponsors for the Insiders include KPMG Peat Marwick, which has made an equity investment in PointCast and sponsoring the Consumer Markets Insider and Banking Insider and EDS, which is backing the Aerospace Insider and Automotive Insider.

Copyright September 1997, Crain Communications Inc.

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