Polk, Acxiom join forces for marketing

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Information services purveyors Polk Co. and the Acxiom Corp. have formed a strategic business alliance for marketing, data acquisition, product development, technology management and international sales. Initially the companies will combine data center management operations. Acxiom specializes in data center and information technology management and software development, and Polk is statistician for the North American motor vehicle industry, a city directory publisher, a player in the consumer database marketing industry, a provider of lifestyle information and a manufacturer of advertising specialties.

Copyright October 1995 Crain Communications Inc.

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