|Ninety-three percent of respondents don't think the new agreements will solve the New York advertising agencies' diversity hiring problems. | ALSO: Comment on this article in the 'Your Opinion' box below. |
Editorial: The Ad Industry Diversity Hiring Controversy
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Respondents comments expressed a negative view of the round of agreements that may enable top agency executives to avoid testifying at public hearings on the issue originally scheduled for later this month.
"Lasting, meaningful change will only come about when agency management leads that change voluntarily, and that doesn't seem to be on the immediate horizon," said Mark Robinson, managing partner at S/R Communications.
Chris Lyons, a freelance illustrator, thinks more needs to be done about diversity in schools: "Let's get more minorities enrolled in good design and advertising schools and take advantage of diverse experiences and influences."
Others feel the demand needs to come from clients. "Agencies respond to client needs and demands," said Stacey Manley, management supervisor at Carol H. Williams Advertising. "Clients, then, must be clear about the need for their advertising to reflect the dynamics of a changing consumer market."
There were respondents that did see the agreements as a first step. "This needed to happen, and as diverse as our consumers are, it plays well for creative issues with all products," said Shari Greer, account executive for Total Traffic Network.