Popeyes unveils new Cajun menu

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Popeyes Chicken & Biscuits, Atlanta, launches a "Louisiana Legends" menu this week with a $2 million campaign including spot TV, radio and product sampling. Hill Holliday/Altschiller, New York, handles. The new menu is meant to broaden Popeues fried chicken concept.

Copyright October 1998, Crain Communications Inc.

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