Poppe Tyson's Fergus O'Daly

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As the elder statesman of the new goliaths, it's fitting that Fergus O'Daly is the only one with a full set of ad agency credentials--he was an art director before either of his counterparts were out of diapers.

Age: 53
Display: Dapper dresser, with a joke or tale for every occasion.
Drive: Irish-style "never say die" workaholic.
Power: Uses a souped-up Dell computer while on the wait list for a Techra notebook from client Toshiba.
Performance: Effervesent. "Dr. O'Daly" also counsels staff on relationship problems.
Networking: Controls far-flung agency offices on East and West coasts through videoconferencing.
Specs: Started at age 17 as agency art director; joined Poppe Tyson in 1988.
  • Knows the best inns in Ireland and the words to almost every song in every major Broadway musical.
  • Restores Colonial-era home.
  • Gourmet chef.
  • Recently purchased a chair custom-designed on Web shopping site.
  • Copyright March 1997, Crain Communications Inc.

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