Poppe unit crafts online commerce promo

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DBM Group, a unit of New York-based Poppe Tyson Interactive, is partnering with DoubleClick to offer marketers an entry into online commerce. As part of the offer, DBM will design a storefront that supports each client's commerce offering; Poppe Tyson Interactive will create two ad banners that will rotate for one month on the DoubleClick Network. "Two major barriers for companies exploring electronic commerce are the price tag for setting up shop and the ongoing promotion of the site to drive sales," said David Atkins, director of sales and marketing, DBM Group. "With this in mind, we set out to create a one-stop promotional package."

Copyright April 1997, Crain Communications Inc.

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