Poppin' Fresh personality: Marketers offer star bios

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Below are samples of spokescharacter resumes developed by advertisers. Objective: To maintain consistency across all channels.

Pillsbury Doughboy

What's small, white, plump, the size of an adult hand, and giggles when he's poked? The Pillsbury Doughboy, of course! Wearing a white neckerchief and a chef's hat with Pillsbury's trademark bull's-eye on it, Poppin' Fresh, as he's affectionately called, is a cheerful, darling, responsive, but non-aggressive character. He has round blue eyes, the hint of a nose, a smiling mouth, no teeth or ears, rudimentary hands and no feet. The Doughboy has created a family-oriented, wholesome and affectionate brand image for Pillsbury.

The Trix Rabbit

No one loves the big fruity taste of Trix more than the Rabbit. Just knowing that Trix is around sends him into a rhapsodical fantasy about its bright, fruity colors and big fruity taste. The Rabbit will try anything for a bowl. But nothing evil. Nothing mean. Being a kid at heart eliminates all sinister thoughts from the Rabbit's bag of tricks. He uses good ole cleverness, ingenuity and a lighthearted sense of adventure in his fruitful quest. But of course, he always gets foiled in the end -- because Trix are for kids!

Pets.com Sock Puppet

The Pets.com Sock Puppet was discovered on Aug. 11, 1999. He is a mixed breed, very mixed. The Sock Puppet has a lot of friends who happen to be pets. His home is a spacious wood drawer (he says he's just renting). He likes to eat everything except broccoli, and, by far, his favorite drink is Fresca. He also enjoys taking road trips with his close friends Uncle Wiggles the parakeet and Coco the Himalayan cat. Other hobbies include parasailing, longboarding and listening to his extensive music collection from the '70s and '80s.

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