Pork producers vote down campaign

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The "other white meat" ad campaign for pork producers appeared at an end Thursday after Secretary of Agriculture Dan Glickman announced that a vote by pork producers had determined there wasn't sufficient support for continuing the checkoff that funded the ad campaign and other marketing efforts.

The checkoff, in which 45 cents per $100 of every hog sold in America, had financed a $43 million marketing effort, with roughly $10 million a year being the ad campaign from Bozell, Chicago. Mr. Glickman said 14,396 hog farmers voted to continue the program, but 15,951 voted against it.

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Copyright January 2001, Crain Communications Inc.

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