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More from the American Association of Advertising Agencies meeting in Orlando.

Mail called: Score one for the cyber-revolution. The U.S. Postal Service is pondering a place on the Internet. The purveyors of snail mail met with Ingalls, Quinn & Johnson, Boston, last week to explore new-media opportunities. You know what they say about when you can't beat 'em .*.*.

Track star shoe-in: Distancing all other comers in Prevention's 10k run was Leo Burnett Co.'s running man, President-CEO Bill Lynch, who completed the run in a smoking 15 minutes. When Prevention Director of Marketing Barry Friel presented Roadrunner Lynch with his award for best time in all age groups, some wag among the also-rans remarked: "It must be the Reeboks" (handled by Burnett).

Wonder woman: Williams-Sonoma's Donata Maggipinto is the next Martha Stewart, you say? Well, Nancy Vick, wife of Young & Rubicam New York office President Ed Vick, says so. "Keep an eye on her-she's a cooking, entertainment and PR star," said Nancy, who knew her in San Francisco. Ms. Maggipinto is currently in Williams-Sonoma's merchandising department.

For the drinking man or woman: Coors Special Lager is just now in a regional rollout. But if all goes well on that end, Tatham Euro RSCG, Chicago, expects it could end up a big piece of business. Less certain is the fate of Kemper Financial Services, which recently changed ownership.

Y&R PR: Young & Rubicam Inc. Chairman Peter Georgescu confirmed that his agency's Burson-Marsteller public relations unit wasn't in any way involved in the crisis PR campaign for Exxon Corp.'s Valdez oil spill. The so-called Unabomber, in his recent letter to The New York Times, lashed out at Burson for helping Exxon "clean up its public image" after the environmental disaster in Alaska, and the bomber claimed this led him to send a mail bomb that took the life of Y&R/Burson executive Thomas Mosser last December.

Enough of that talk: When the Four A's tapped Lee Co. for its A+ Advertiser Award for the apparel marketer's humorous spots from Minneapolis agency Fallon McElligott, it may also have put to rest recurring rumors of client dissatisfaction with the agency. Lee beat out both Saturn Corp. and Timberland, handled by Hal Riney & Partners, San Francisco, and Mullen, Wenham, Mass., respectively.

Mullen is looking over its shoulder at BBDO Worldwide, New York, which is pursuing the $8 million Timberland account

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