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Vico Sharabani doesn't mind a little pressure. From 1993 to 1995, the Israeli-born graphics and effects artist worked on more than 1,000 TV spots at the Tel Aviv-based post house Gravity. It was far more exhilarating than exhausting, Sharabani claims, because he was helping Israel work through the birth of its first commercial TV channel.

Earlier this year Sharabani, 27, moved to New York to join Rhinoceros Editorial-Graphics & Post, where he is a full-time effects artist. He is busy producing a wide array of work, from spots to music videos to feature films. In an unusual talent-sharing agreement, Sharabani's cohorts at Gravity now offer Rhinoceros clients the ability to work in the U.S., Germany, London and Israel.

"I see my job as that of a tailor," Sharabani says. "A client comes in and we measure him, ask him what his needs are, and make a suit of clothes that fits him best. I don't believe in one piece of hardware or software over another."

Sharabani's reel includes a rich, eclectic blend of editing, compositing, painting, rotoscoping and other visual effects work. A lot of it is quite stunning. His U.S. effects projects include a campaign for SNET out of Publicis/Bloom in New York, and a high-definition spot for Tide, via Saatchi's New York office. But he has also produced work for Austrian Airlines, a Turkish cable TV station, a Belgian feature film and a Third Eye Blind music video.

Sharabani was born and raised in Tel Aviv. At 18, his mandatory stint in the Israeli Army saw him producing educational films for the Air Force. After his discharge he worked at a number of local TV stations, adding editing and videotape effects to his reel. He was the first employee of Gravity when it was founded in 1993, the year Israel began operating its first private TV network. It was no amateur hour -- the spots he worked on averaged about $100,000.

A recent project (seen on page 37) shows the unusual effect TV commercials can have. Several years ago, Sharabani used the music of a German recording artist, Oliver Shunti, in a spot for an Israeli bottled water company. After seeing the cut of the spot, Shunti pressed Warner Brothers Records to buy the extra footage of the desert shoot. This year, Sharabani reassembled the original crew, shot extra scenes, did some extra Flame work and graphics, and produced a brand-new four-minute music video for the German artist. "The world is so small today,"

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