Title: VP-advertising and social responsibility
U.S. budget: $106 million
Agencies: Ogilvy & Mather Worldwide
Power play: GTE this year parted with DDB Needham Worldwide for Ogilvy & Mather. Mr. Gilbert's first advertising test comes this fall. With GTE's advantage of already offering long distance in 28 states, the company will probably be the first local telecom out with an integrated national campaign.