General Motors Corp.
Ad budget: $1.4 billion (1995 ad spending)
Career: Held manufacturing, logistics and engineering management posts at Bristol-Myers Co. from 1971 to 1979. Moved to Playtex Corp. in 1979; positions included VP-operations, general manager of Australian operations. Moved to Bausch & Lomb Corp. in 1985 as president-operations Far East, Latin America and Canada; was promoted to exec VP in 1992 and president in 1993. Joined GM in December 1994 as VP-group executive, North American Operations' sales, service and marketing.