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McDonald's Corp.

Budget: $400 million-plus

Agency roster: Leo Burnett USA; DDB Needham Worldwide; Fallon McElligott; several regional agencies.

Career: Mr. Ball joined McDonald's last year from one of the company's regional agencies, Davis Ball & Columbatto, Los Angeles, where he was a principal. Mr. Ball was with DBC, the agency for several western co-ops, for 25 years, working on both the account and creative side, beginning as a field account exec on McDonald's in 1972.

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