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Philip Morris USA

Ad budget: $257 million (1995 measured media spending)

Agency roster: Leo Burnett USA, Young & Rubicam

Career: A Procter & Gamble Co. sales executive from 1971 to 1987, Mr. Szymanczyk joined Philip Morris' Kraft unit as VP-sales in 1987 and rose to VP-retail operations before leaving to become senior VP-Swift Eckrich. In 1990, Mr. Szymanczyk returned to PM as senior VP-sales for tobacco subsidiary Philip Morris USA and was promoted to his current post in December 1994.

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