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Milk Processor Education Program

Ad budget: $110 million

Agency roster: Bozell

Career: Mr. Graetzer spent 12 years in the advertising industry, mostly at the agency formerly known as Dancer Fitzgerald Sample, New York, where he worked on accounts such as Toyota. He left to join the Franklin Mint as VP-advertising in 1986. Four years later, he moved to director-global communications at Prince Sports Group before joining MilkPEP as exec director in 1995.

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