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Ad budget: $160 million

Agency: Wieden & Kennedy

Career: Before joining Nike this spring, Mr. Frost was exec VP-group creative director at FCB/Leber Katz Partners, New York. He has a strong feel for the international marketplace, having served in a number of posts in FCB offices around the world: creative director at FCB Europe, London, and Publicis/FCB, Paris, as well as Asia regional creative director at FCB, Hong Kong. He's also worked at Scali, McCabe, Sloves; Grey Advertising; and J. Walter Thompson USA, all New York. He is fluent in Russian, Italian and French.

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