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R.J. Reynolds Tobacco Co.

Ad budget: $75 million (1995 measured media spending)

Agency roster: Mezzina/Brown, Long Haymes Carr, Earle Palmer Brown, Doig Elliott Schur.

Career: A native of Copenhagen, Mr. Sorensen's resume includes various posts in Europe, including marketing manager of Materne division of W.R. Grace in Paris. Mr. Sorensen joined M&M/Mars in 1976 as managing director of Danish subsidiary MasterFoods, and was moved to general manager of the broker division in the U.S. and later senior VP-business development. He joined Pepsi International in 1988 as senior VP-marketing, sales and business development, and in 1989 became president-CEO of the international business of Grand Met's Haagen-Dazs. In 1992, he joined United Distillers, Guiness PLC's North American subsidiary as president-CEO, and came to RJR in October 1995.

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