The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor's note: Welcome to the second installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts you see below represent a collaboration between Ad Age's Datacenter and Kantar Media's Campaign Media Analysis Group (CMAG). A lot has changed since our first installment, just a week ago. Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton
• A day after the publication of our first Presidential Campaign Ad Scorecard, Jeb Bush dropped out of the race. Ad Age Datacenter's Kevin Brown and Catherine Wolf had detected early indications of cancellations of TV ad buys by the Bush campaign in Kantar Media's CMAG data, which could have represented strategy rather than desperaton (in December, for instance, the Bush campaign pulled TV ads to shift money to its Iowa ground force, as USA Today reported at the time). Of course, less than 24 hours later it became clear that it was even worse than desperation.
More notes below the charts...