Prevue Channel rebranded TV Guide

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Prevue Networks, Tulsa, Okla., will adopt the TV Guide brand name Feb. 1 as part of a deal merging News America's TV Guide print properties with United Video Satellite Group. The switch to TV Guide Channel will coincide with the inaugural "TV Guide Awards Show" airing 8 p.m. (ET) on Fox that same day. Also, adopting the TV Guide brand will be UVSG's on-screen guide Prevue Channel (to become TV Guide Channel) and digital cable on-screen guide Prevue Interactive (to become TV Guide Interactive). Later this year, pay-per-view guide Sneak Prevue will become TV Guide Sneak Prevue.

Copyright January 1999, Crain Communications Inc.

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