Price Waterhouse takes stake in NetCount

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Price Waterhouse on Thursday said it has made a minority investment in NetCount, Los Angeles, a provider of Web counting services. Terms weren't disclosed.

NetCount products will be marketed under the NetCount/Price Waterhouse name. NetCount offers counting services and reports on a daily, weekly and monthly basis.

Unlike other counting systems that estimate users and visits, NetCount says it counts every person who visits a Web site. The Price Waterhouse investment provides a stamp of validity to the service.

"We want to be the standard of counting activity on the Web," said Robin Richards, NetCount president-CEO. "At NetCount, we don't project it. We don't panel it. We count it. If we can't count it we don't report it."

NetCount clients include MCA, Warner Bros. Online and American Cybercast Network. Company officials say they are measuring traffic on more than 200 sites but decline to reveal the names.

NetCount pricing starts at $195 per month for small sites and ranges up to $3,000 or more for larger sites.

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