The relaunch also involves a name change - to Pril Kraft-Gel (``Kraft'' means strength in German). A roll-out across Germany, Austria and Switzerland will be backed with heavyweight advertising through TBWA, Duesseldorf. Other countries may follow later.
The new product is packaged in a plastic bottle that stands on its head and can be completely emptied. It also has a special lock to prevent leakage.
Copyright June 1998, Crain Communications Inc.